Name: Net Profit Margin

Definition: Net profit margin shows how much profit remains after paying all costs — including operating expenses, interest, and taxes — for every dollar of sales. A higher margin means the business is efficient and keeps more of its sales as bottom-line profit. Falling margins may signal rising costs or pricing pressure.

Interpretation:
• In '2021', HKD's net profit margin was 90.8%, measuring the overall profitability of the company. Industry average for Finance: Consumer Services in '2021' stood at -0.9%.
• In '2022', HKD's net profit margin was 108.8%, measuring the overall profitability of the company. The increase since '2021' reflects strengthening financial performance. Industry average for Finance: Consumer Services in '2022' stood at -37.3%. Industry average declined by 36.4% from previous year.
• In '2023', HKD's net profit margin was 127.2%, measuring the overall profitability of the company. The increase since '2022' reflects strengthening financial performance. Industry average for Finance: Consumer Services in '2023' stood at -1.8%. Industry average increased by 35.5% compared to previous year.
• In '2024', HKD's net profit margin was 189.5%, measuring the overall profitability of the company. The increase since '2023' reflects strengthening financial performance. Industry average for Finance: Consumer Services in '2024' stood at -26.0%. Industry average declined by 24.2% from previous year.
Overall, HKD's net profit margin has been volatile but showed an upward trend over the past 4 years.

Formula: Net Profit Margin = Net Income / Revenue

Good Range: Ranges 5%-20% for many industries.