Name: Operating Profit Margin

Definition: Operating profit margin focuses on profits from the company’s core business — before interest payments and taxes. It reflects how well the business manages operating costs relative to sales. Strong operating margins show efficient day-to-day operations. Shrinking margins may reveal rising overhead, pricing weakness, or declining efficiency.

Interpretation:
• In '2021', WVVI's operating profit margin was 11.6%, highlighting profit earned from core business operations. Industry average for Beverages (Production/Distribution) in '2021' stood at -45.1%.
• In '2022', WVVI's operating profit margin was -1.6%, highlighting profit earned from core business operations. The decline from '2021' may indicate some operational or financial challenges. Industry average for Beverages (Production/Distribution) in '2022' stood at -30.6%. Industry average increased by 14.5% compared to previous year.
• In '2023', WVVI's operating profit margin was -3.1%, highlighting profit earned from core business operations. The decline from '2022' may indicate some operational or financial challenges. Industry average for Beverages (Production/Distribution) in '2023' stood at -18.4%. Industry average increased by 12.2% compared to previous year.
• In '2024', WVVI's operating profit margin was 1.4%, highlighting profit earned from core business operations. The increase since '2023' reflects strengthening financial performance. Industry average for Beverages (Production/Distribution) in '2024' stood at -25.8%. Industry average declined by 7.4% from previous year.
Overall, WVVI's operating profit margin has been volatile but showed a downward trend over the past 4 years.

Formula: Operating Profit Margin = Operating Income / Revenue

Good Range: Often 10%-30% depending on business model.