Name: Return on Assets (ROA)

Definition: ROA shows how efficiently the company turns everything it owns — its entire asset base — into net profit after all costs and taxes. A higher ROA means the business squeezes more profit from its assets. Lower ROA might reflect poor asset utilization or heavy reliance on expensive financing.

Interpretation:
• In '2021', SURG's return on assets was -69.4%, representing returns generated from total assets. Industry average for Advertising in '2021' stood at -0.2%.
• In '2022', SURG's return on assets was -2.5%, representing returns generated from total assets. The increase since '2021' reflects strengthening financial performance. Industry average for Advertising in '2022' stood at -10.3%. Industry average declined by 10.0% from previous year.
• In '2023', SURG's return on assets was 54.3%, representing returns generated from total assets. The increase since '2022' reflects strengthening financial performance. Industry average for Advertising in '2023' stood at -10.7%. Industry average declined by 0.4% from previous year.
• In '2024', SURG's return on assets was -138.8%, representing returns generated from total assets. The decline from '2023' may indicate some operational or financial challenges. Industry average for Advertising in '2024' stood at -14.4%. Industry average declined by 3.7% from previous year.
Overall, SURG's return on assets has been volatile but showed a downward trend over the past 4 years.

Formula: ROA = Net Income / Total Assets

Good Range: Commonly 5%-15%.