Name: Return on Equity (ROE)

Definition: ROE shows how much profit the company earns for its shareholders based on their invested equity. It’s one of the most watched profitability ratios. A consistently high ROE signals strong management and efficient use of shareholder capital. But artificially high ROE may sometimes be boosted by excessive debt.

Interpretation:
• In '2021', SNAP's return on equity was -12.9%, measuring profitability for shareholders. Industry average for Computer Software: Programming Data Processing in '2021' stood at -8.7%.
• In '2022', SNAP's return on equity was -44.9%, measuring profitability for shareholders. The decline from '2021' may indicate some operational or financial challenges. Industry average for Computer Software: Programming Data Processing in '2022' stood at -11.5%. Industry average declined by 2.8% from previous year.
• In '2023', SNAP's return on equity was -52.9%, measuring profitability for shareholders. The decline from '2022' may indicate some operational or financial challenges. Industry average for Computer Software: Programming Data Processing in '2023' stood at -8.8%. Industry average increased by 2.8% compared to previous year.
• In '2024', SNAP's return on equity was -28.7%, measuring profitability for shareholders. The increase since '2023' reflects strengthening financial performance. Industry average for Computer Software: Programming Data Processing in '2024' stood at -1.0%. Industry average increased by 7.8% compared to previous year.
Overall, SNAP's return on equity has been volatile but showed a downward trend over the past 4 years.

Formula: ROE = Net Income / Shareholders' Equity

Good Range: 10%-20% desirable for many industries.