Name: Net Profit Margin

Definition: Net profit margin shows how much profit remains after paying all costs — including operating expenses, interest, and taxes — for every dollar of sales. A higher margin means the business is efficient and keeps more of its sales as bottom-line profit. Falling margins may signal rising costs or pricing pressure.

Interpretation:
• In '2021', SHCO's net profit margin was -47.3%, measuring the overall profitability of the company. Industry average for Hotels/Resorts in '2021' stood at -15.3%.
• In '2022', SHCO's net profit margin was -23.0%, measuring the overall profitability of the company. The increase since '2021' reflects strengthening financial performance. Industry average for Hotels/Resorts in '2022' stood at 1.3%. Industry average increased by 16.6% compared to previous year.
• In '2023', SHCO's net profit margin was -11.6%, measuring the overall profitability of the company. The increase since '2022' reflects strengthening financial performance. Industry average for Hotels/Resorts in '2023' stood at 5.5%. Industry average increased by 4.2% compared to previous year.
• In '2024', SHCO's net profit margin was -13.5%, measuring the overall profitability of the company. The decline from '2023' may indicate some operational or financial challenges. Industry average for Hotels/Resorts in '2024' stood at -20.3%. Industry average declined by 25.8% from previous year.
Overall, SHCO's net profit margin has been volatile but showed an upward trend over the past 4 years.

Formula: Net Profit Margin = Net Income / Revenue

Good Range: Ranges 5%-20% for many industries.