Name: Operating Profit Margin

Definition: Operating profit margin focuses on profits from the company’s core business — before interest payments and taxes. It reflects how well the business manages operating costs relative to sales. Strong operating margins show efficient day-to-day operations. Shrinking margins may reveal rising overhead, pricing weakness, or declining efficiency.

Interpretation:
• In '2021', ROKU's operating profit margin was 8.5%, highlighting profit earned from core business operations. Industry average for Cable & Other Pay Television Services in '2021' stood at 12.8%.
• In '2022', ROKU's operating profit margin was -17.0%, highlighting profit earned from core business operations. The decline from '2021' may indicate some operational or financial challenges. Industry average for Cable & Other Pay Television Services in '2022' stood at 9.0%. Industry average declined by 3.9% from previous year.
• In '2023', ROKU's operating profit margin was -22.7%, highlighting profit earned from core business operations. The decline from '2022' may indicate some operational or financial challenges. Industry average for Cable & Other Pay Television Services in '2023' stood at 7.8%. Industry average declined by 1.1% from previous year.
• In '2024', ROKU's operating profit margin was -5.3%, highlighting profit earned from core business operations. The increase since '2023' reflects strengthening financial performance. Industry average for Cable & Other Pay Television Services in '2024' stood at 10.1%. Industry average increased by 2.2% compared to previous year.
Overall, ROKU's operating profit margin has been volatile but showed a downward trend over the past 4 years.

Formula: Operating Profit Margin = Operating Income / Revenue

Good Range: Often 10%-30% depending on business model.