Name: Return on Assets (ROA)

Definition: ROA shows how efficiently the company turns everything it owns — its entire asset base — into net profit after all costs and taxes. A higher ROA means the business squeezes more profit from its assets. Lower ROA might reflect poor asset utilization or heavy reliance on expensive financing.

Interpretation:
• In '2021', ROKU's return on assets was 5.9%, representing returns generated from total assets. Industry average for Cable & Other Pay Television Services in '2021' stood at 9.2%.
• In '2022', ROKU's return on assets was -11.7%, representing returns generated from total assets. The decline from '2021' may indicate some operational or financial challenges. Industry average for Cable & Other Pay Television Services in '2022' stood at 1.3%. Industry average declined by 7.9% from previous year.
• In '2023', ROKU's return on assets was -16.4%, representing returns generated from total assets. The decline from '2022' may indicate some operational or financial challenges. Industry average for Cable & Other Pay Television Services in '2023' stood at -2.1%. Industry average declined by 3.4% from previous year.
• In '2024', ROKU's return on assets was -3.0%, representing returns generated from total assets. The increase since '2023' reflects strengthening financial performance. Industry average for Cable & Other Pay Television Services in '2024' stood at 0.4%. Industry average increased by 2.5% compared to previous year.
Overall, ROKU's return on assets has been volatile but showed a downward trend over the past 4 years.

Formula: ROA = Net Income / Total Assets

Good Range: Commonly 5%-15%.