Name: Operating Profit Margin

Definition: Operating profit margin focuses on profits from the company’s core business — before interest payments and taxes. It reflects how well the business manages operating costs relative to sales. Strong operating margins show efficient day-to-day operations. Shrinking margins may reveal rising overhead, pricing weakness, or declining efficiency.

Interpretation:
• In '2021', REBN's operating profit margin was -112.4%, highlighting profit earned from core business operations. Industry average for Restaurants in '2021' stood at 0.8%.
• In '2022', REBN's operating profit margin was -109.3%, highlighting profit earned from core business operations. The increase since '2021' reflects strengthening financial performance. Industry average for Restaurants in '2022' stood at 2.3%. Industry average increased by 1.5% compared to previous year.
• In '2023', REBN's operating profit margin was -82.5%, highlighting profit earned from core business operations. The increase since '2022' reflects strengthening financial performance. Industry average for Restaurants in '2023' stood at 5.3%. Industry average increased by 3.1% compared to previous year.
• In '2024', REBN's operating profit margin was -77.9%, highlighting profit earned from core business operations. The increase since '2023' reflects strengthening financial performance. Industry average for Restaurants in '2024' stood at 4.1%. Industry average declined by 1.3% from previous year.
Overall, REBN's operating profit margin has been volatile but showed an upward trend over the past 4 years.

Formula: Operating Profit Margin = Operating Income / Revenue

Good Range: Often 10%-30% depending on business model.