Name: Net Profit Margin

Definition: Net profit margin shows how much profit remains after paying all costs — including operating expenses, interest, and taxes — for every dollar of sales. A higher margin means the business is efficient and keeps more of its sales as bottom-line profit. Falling margins may signal rising costs or pricing pressure.

Interpretation:
• In '2021', MNTN's net profit margin was -12.2%, measuring the overall profitability of the company. Industry average for Advertising in '2021' stood at -10.8%.
• In '2022', MNTN's net profit margin was -70.4%, measuring the overall profitability of the company. The decline from '2021' may indicate some operational or financial challenges. Industry average for Advertising in '2022' stood at -23.6%. Industry average declined by 12.9% from previous year.
• In '2023', MNTN's net profit margin was -30.2%, measuring the overall profitability of the company. The increase since '2022' reflects strengthening financial performance. Industry average for Advertising in '2023' stood at -25.6%. Industry average declined by 2.0% from previous year.
• In '2024', MNTN's net profit margin was -14.6%, measuring the overall profitability of the company. The increase since '2023' reflects strengthening financial performance. Industry average for Advertising in '2024' stood at -18.1%. Industry average increased by 7.5% compared to previous year.
Overall, MNTN's net profit margin has been volatile but showed a downward trend over the past 4 years.

Formula: Net Profit Margin = Net Income / Revenue

Good Range: Ranges 5%-20% for many industries.