Name: Gross Profit Margin

Definition: Gross profit margin shows how much profit the company keeps from each dollar of sales after covering the direct cost of making its products or delivering services. High margins suggest strong pricing power or efficient production. Shrinking margins might mean rising costs or tougher competition eating into profits.

Interpretation:
• In '2021', GORV's gross profit margin was 26.2%, showing profitability after production and operational costs. Industry average for Retail-Auto Dealers and Gas Stations in '2021' stood at 25.4%.
• In '2022', GORV's gross profit margin was 24.8%, showing profitability after production and operational costs. The decline from '2021' may indicate some operational or financial challenges. Industry average for Retail-Auto Dealers and Gas Stations in '2022' stood at 21.3%. Industry average declined by 4.1% from previous year.
• In '2023', GORV's gross profit margin was 21.1%, showing profitability after production and operational costs. The decline from '2022' may indicate some operational or financial challenges. Industry average for Retail-Auto Dealers and Gas Stations in '2023' stood at 24.5%. Industry average increased by 3.2% compared to previous year.
• In '2024', GORV's gross profit margin was 18.5%, showing profitability after production and operational costs. The decline from '2023' may indicate some operational or financial challenges. Industry average for Retail-Auto Dealers and Gas Stations in '2024' stood at 25.1%. Industry average increased by 0.5% compared to previous year.
Overall, GORV's gross profit margin has consistently declined during the past 4 years.

Formula: Gross Profit Margin = (Revenue - COGS) / Revenue

Good Range: Often 20%-60% depending on industry.