Name: Gross Profit Margin

Definition: Gross profit margin shows how much profit the company keeps from each dollar of sales after covering the direct cost of making its products or delivering services. High margins suggest strong pricing power or efficient production. Shrinking margins might mean rising costs or tougher competition eating into profits.

Interpretation:
• In '2021', CDW's gross profit margin was 17.1%, showing profitability after production and operational costs. Industry average for Catalog/Specialty Distribution in '2021' stood at 39.2%.
• In '2022', CDW's gross profit margin was 19.7%, showing profitability after production and operational costs. The increase since '2021' reflects strengthening financial performance. Industry average for Catalog/Specialty Distribution in '2022' stood at 36.0%. Industry average declined by 3.2% from previous year.
• In '2023', CDW's gross profit margin was 21.8%, showing profitability after production and operational costs. The increase since '2022' reflects strengthening financial performance. Industry average for Catalog/Specialty Distribution in '2023' stood at 37.9%. Industry average increased by 1.8% compared to previous year.
• In '2024', CDW's gross profit margin was 21.9%, showing profitability after production and operational costs. The increase since '2023' reflects strengthening financial performance. Industry average for Catalog/Specialty Distribution in '2024' stood at 40.3%. Industry average increased by 2.4% compared to previous year.
Overall, CDW's gross profit margin has steadily improved over the past 4 years.

Formula: Gross Profit Margin = (Revenue - COGS) / Revenue

Good Range: Often 20%-60% depending on industry.